I Love Watching TV Commercials

All About Super Bowl Ads

Super Bowl is the National Football League final game in America. It is well-known not only for the final game but also for its high-profile SuperBowl ads that are aired on the TV. The broadcast always have very high rankings in the Nielsen ratings. The game is often watched by more than 90 million viewers. That’s the main reason why prices for an advertising spot can amount to millions of dollars. For example, a 30 seconds of advertising spot cost $2.6 M in the last 2010 telecast.

Because of the expensive advertising spot, advertisers see to it that they give awesome and state-of-the-art advertisements. The SuperBowl ads are always anticipated by viewers and make a lot of reaction. It is said that these ads are as well-known as the actual final game itself.

However, nowadays there has been a lot of worries about the airing of ads because of the use of products like TiVo. TiVo favors viewers to skip out the ads. In addition, marketers are worried that the Super Bowl advertising spot are very expensive even though some studies show that it does not result to a beneficial impact on the advertiser’s market share.

Like what I’ve said above, the average cost of a 30 second advertising spot in Super Bowl 2010 cost $2.6 M. This does not include the fees for the actors, advertising agencies, directors, equipment and personnel making it highly costly for the advertisers.

In Canada, there are some negative reactions on the unavailability of the U.S. SuperBowl ads. Rather than showing the SuperBowl ads, local television network blacked them out in favor of domestic ads. This is possible since according to the Canadian simultaneous substitution regulations that if a local television network is airing a particular program at the same time as an American network, the local network has the right to replace the foreign network feed and ads.

To find solution on this problem, some U.S.-based advertisers like Pepsi and Anheuser-Busch acquire comercial spaces during the CTV (the TV networl the carries the Canadian airing rights of Super Bowl) broadcast to feature at least some of their American ads. However, there are some companies that produce new ads unique for their Canadian viewers.

Different Types of Commercials

Even though I am not really fascinated in watching movies same thing with TV shows, I have chanced upon many TV commercials and came to a point of examining  each one of them. Commercials that are intended for toddlers are lively and contain many animations compared to those targeted for adults. The kids’ milk for example, such as Nido, Promil, NAN, Gain, and other milk products employ kids and also toddlers as their guests. Creators make it sure to make the commercials more credible.

All the same, those ads that are designed for adult consumers somewhat stick on themes that will suit the viewers. For ladies, shampoo commercials, make ups, shoes, and clothing called much of their attention because of the manner on how the ad is being carried out. For the boys however, beer commercial, energy drink, hair gels, devices, and more top their curiosity.

Every advertisement has its own element that make them stand out from other advertisements. They have their own style and approach on how they are gonna make it likable and captivating. These commercials are created for different people with various purposes. They all have different values to leave to their own customers.

Why Go for Funny Ads?

Going for funny ads is very complex and requires a lot of effort. You have to be sure that the whole fun stuff acceptable for the products and at the same time it should also be related to the intended buyers. Take note that when going for these funny ads, you must remember that humor must come very naturally.

The number one significant intention of an ad is to make the message heard. Your ad can be playful but it must never alter the message that it wanted to bring. If viewers only laugh at the ad and will not notice the real message so what is the use of doing such actions?

Another important thing is that you should make an ad that is funny so it will certainly get the viewer’s attention. If you often watch TV, you will take note that many funny ads are for the products that are not expensive and demand depth less thought before buying them. Some of these products are food and toys.

Having people laugh is difficult, because wit is should always come out naturally, is not something by using a lot of effort. A humor that is imposed on can be likely sensed by a viewer, making the ad look low in quality. In general funny ads are seen to be the most effective technique in getting your targeted customers attention. That is why a lot of marketing companies go for funny ads in both print or broadcast.

Television Commercials in 2011

The birth of a more advanced technology will unquestionably be a part of this ever developing world. The way of communication, transportation, and especially the type of entertainment will also change. 

If cell phones with advanced features dominated last year, there is a higher chance that a high-tech looking will be sold this year.

If gas-consuming vehicle was manufactured in the first months of 2010, there might be a less fuel-consuming vehicle in the coming years. If you have seen superb television commercials and movies this year, a highly modern and fabulous television commercials and movies in 2011 await.

No one can predict and no one can say what will absolutely take place in the forthcoming year. Again, our form of communication, transportation, and particularly entertainment may modify, our daily life might be changed too, still, that’s life and we just have to stay with the flow. Remember, existing is oftentimes lovely when we are enjoying it!

Super Bowl 2009 Commercials

Surely can’t wait what commercials are in line for this year’s Super Bowl, which will be held in Tampa Bay, Florida this February 1st. Last year’s collection of Super Bowl Ads were awesome. Well, every year it is. While it’s only like two days remaining when I was writing this post, I tried to search online if any commercials are already available for preview. And there are, amazingly.

Doritos Crash the Super Bowl 2009
CareerBuilder.Com Super Bowl Commercial 2009
Go Daddy Super Bowl Commercial 2009
Cars.Com Super Bowl Commercial 2009

Sensible TV Commercials

YouTube and other video streaming websites have a lot of various videos you can watch online. It varies from drama to comedy. Lately, many TV commercials have been published on the internet. Most of these are not just funny but with real substance as well.

There’s something good when you watch TV commercials online. You get a grasp of different brilliant concepts of great minds in the advertising industry worldwide. TV commercials online are usually simple. Most concepts tackle the simple facets of life. But its simplicity seems to attract the viewers that it could even create action (now that’s what makes commercials effective).

Some nice taglines:



“Isn’t every problem a playground?”

This line came from Honda commercial entitled Problem Playground. It starts with a ‘scientist-like’ guy who’s solving a Rubik’s cube when more similar personalities came in the room and started solving their own Rubik’s cube. They piled the cubes and formed it to something that illustrates hybrid. They went to different rooms and solved various problems. Their final problem: the Honda FCX. Rumor has it that this car is pumped up with H20. Cool! The commercial was effective in illustrating that indeed, being environmentally friendly does not hinder Honda from coming up with great innovations.



“Progress is beautiful.” The concept of technological progress has been antagonized by many. The Audi A4 commercial goes to prove that progress can be beautiful; it actually is.